The main goal with this project was to give back some interest to the traditional printing techniques. The global finding is that this techniques are becoming less and less employed. The fact is that they are not cheap and don't allow a massive production. Most of the tools used in those techniques are dated. I wanted, with this project, introduce those crafts into the 21st Century by using some of the new tech, ie. 3D printing, CNC machining, computer generated typography and so on.
All of those interventions allow to think and create in an entirely different way, providing an exclusive and unique touch at creations realised in this place.
I consider "The Print House" as an experiment of melting traditional and new tech together for the good of the creation and for the good of those crafts.